Reporting Period: Sep 2026 · Sep 1–28

Dr Sherien Helmy
Performance Marketing Report.

Facebook, Instagram, TikTok, YouTube, LinkedIn

Agenda

Sep 2026 · Sep 1–28

01

Report Context & Objectives

02

Executive Summary

03

Audience

04

Executive Summary

Facebook

Facebook generated 1,040,336 views, with Reels accounting for 1,002,382 views and 39,192 interactions.

Instagram

Instagram reached 387.9K accounts, generated 112K interactions, and 76.0% of views came from non-followers.

TikTok

TikTok generated 826.9K video views, with 90% of traffic coming from For You and shares rising to 5.5K.

YouTube

YouTube generated 38,344 views and 957.2 watch hours, with Shorts contributing 26.2K views and the channel gaining 655 subscribers.

LinkedIn

LinkedIn generated 47,661 impressions and 1,538 social engagements, reaching 14,737 members, with Senior professionals representing 33% of the visible audience breakdown.

Exhaustive Platform Data

Sep 2026 · Sep 1–28

Facebook

Sep 2026 · Sep 1–28

Organic

Views

1,040,336

Viewers

398,643

Content interactions

40K

Watch time

109d 13h

Follows

17.3K

Deep Metrics

  • 3-second views416.2K
  • Visits58K
  • Link clicks3 (0% vs prev)
  • Lifetime followers282,897

Delivery

  • From organic1,040,604
  • From ads0 (0%)

Published Content

  • Reels published17
  • Stories published16
  • Links published1
  • Published content change+54.5% vs Aug 3–Aug 31, 2026

Views by Format

  • Reels views1,002,382
  • Stories views21,237
  • Photo views15,995
  • Links views969
  • Other views21

Interactions by Format

  • Reels interactions39,192
  • Stories interactions712
  • Photo interactions80
  • Links interactions4

Audience

Women (30.7%)Men (69.3%)

Age:

35–44 is the largest visible band, followed by 25–34

Locations:

Egypt 72.8%; Saudi Arabia 9%; United Arab Emirates 2.2%; Algeria 1.8%; Tunisia 1.4%; Libya 1.3%; Jordan 1.2%; Syria 1.2%; Iraq 1%; Kuwait 1%

Top cities:

Cairo 16%; Alexandria 8.1%; Riyadh 3.3%; Andorra, Teruel 2.1%; Mansoura 1.6%; Jeddah 1.4%; Shubra El Kheima 1.3%; Tanta 1.3%; Giza 1.2%; Zagazig 1%

Top Content (September 2026)

Paid AdsNone — user confirmed all top content in this report is Organic.
Organic
Simple takeaway: Facebook generated 1,040,336 views, with Reels accounting for 1,002,382 views and 39,192 interactions.

Source notes: Meta native dashboard screenshots plus user-supplied post links; the dashboard window visible in the screenshots was Sep 1–Sep 29, 2026, while the report meta period is Sep 1–28, 2026; a separate native delivery figure showed 1,040,604 organic views and 0 from ads.

Instagram

Sep 2026 · Sep 1–28

Organic

Instagram Views

1,239,218

Reach

387.9K

↑ 15.2% vs prev

Content interactions

112K

↑ 37.6% vs prev

Follows

10.4K

↑ 24.2% vs prev

Lifetime followers

76,786

Native Dashboard Views

  • Total Views shown in a separate native dashboard view2.1M
  • Instagram views shown in Content Overview1,245,132 (↑ 20.3% vs prev)
  • From organic in Content Overview1,245,132 (↑ 20.3% vs prev)
  • From ads0
  • Reach shown in Content Overview389.5K (↑ 12.3% vs prev)
  • Content interactions shown in Content Overview112.4K (↑ 32.9% vs prev)

Views and Interactions

  • Views from followers24.0% (↑ 23%)
  • Views from non-followers76.0%
  • Reach from followers34,654 (↑ 14.4%)
  • Reach from non-followers361,399 (↑ 15.9%)
  • Interactions from followers38%
  • Interactions from non-followers62%

Account Activity

  • Unfollows923 (↑ 8.8%)
  • Conversations started105 (↑ 12.9%)
  • New contacts71 (↑ 7.6%)
  • Response rate3% (↑ 217.8%)
  • Orders created0

Published Content

  • Posts published22
  • Stories published21
  • Published-content change0.0% vs Aug 1–31, 2026

Audience

Women (45.2%)Men (54.8%)

Age:

25–34 is the largest visible band, followed by 35–44

Locations:

Egypt 64.3%; Saudi Arabia 8%; United Arab Emirates 4.1%; Jordan 2%; Morocco 2%; Kuwait 1.9%; Iraq 1.8%; Algeria 1.5%; Tunisia 1.4%; Syria 1.2%

Top cities:

Cairo 16.1%; Alexandria 7.1%; 6 October City 4.8%; Riyadh 3.2%; Madinat al Huckstep 2.8%; Jeddah 1.7%; Dubai 1.7%; Amman 1.4%; Badr 1.4%; Mansoura 1%

Top Content (September 2026)

Paid AdsNone — user confirmed all top content in this report is Organic.
Organic
Simple takeaway: Instagram reached 387.9K accounts, generated 112K interactions, and 76.0% of views came from non-followers.

Source notes: Meta native Instagram dashboard screenshots plus user-supplied reel links; different native dashboard views showed 1,239,218 Instagram views, 1,245,132 Instagram views in Content Overview, and 2.1M total views, so these figures are preserved separately.

TikTok

@drsherinehelmyofficial

Organic

Video views

826.9K

Profile views

6.6K

Likes

46.6K

Comments

453

↑ 79 / 21.1% vs prev

Shares

5.5K

↑ 1.9K / 54.4% vs prev

Deep Metrics

  • Total followers38K
  • Net followers5.9K
  • Traffic source — For You90%
  • Traffic source — Personal profile5%
  • Traffic source — Search2.8%
  • Traffic source — Following2.2%
  • Traffic source — Sound0%

Audience

Women (34%)Men (66%)

Other 0%

Age:

18–246.2%
25–3438%
35–4436.8%
45–5414.1%
55+4.9%

Locations:

Egypt 68.8%; Saudi Arabia 10.8%; United Arab Emirates 4.2%; Kuwait 2.6%; Qatar <1%; Algeria <1%; Libya <1%; Morocco <1%; Iraq <1%; Tunisia <1%; Others 10.7%

Top Content (September 2026)

Paid AdsNone — user confirmed all top content in this report is Organic.
Organic
Simple takeaway: TikTok generated 826.9K video views, with 90% of traffic coming from For You and shares rising to 5.5K.

Source notes: TikTok native analytics screenshots plus user-supplied video links; user confirmed all top content is Organic.

YouTube

Sep 2026 · Sep 1–28

Organic

Views

38,344

Watch time

957.2 hours

Subscribers gained

+655

Current subscribers

21,043

Monthly audience

9.1K

Deep Metrics

  • Shorts views26.2K
  • Shorts engaged views11.1K
  • Shorts likes855
  • Shorts subscribers+36
  • Video views12.1K
  • Thumbnail impressions76.6K
  • Thumbnail click-through rate5.2%
  • Average view duration8:01
  • Watch time from not subscribed viewers70.4%
  • Watch time from subscribed viewers29.6%

Audience

Women (24.6%)Men (75.4%)

User-specified 0%

Age:

13–170%
18–244.2%
25–3435.3%
35–4432.5%
45–5416.2%
55–647.3%
65+4.4%

Locations:

Egypt 46.1%; Saudi Arabia 7.1%; Algeria 3.0%; Morocco 2.6%; United Arab Emirates 1.3%

Top Content (September 2026)

Paid AdsNone — user confirmed all top content in this report is Organic.
Organic
Simple takeaway: YouTube generated 38,344 views and 957.2 watch hours, with Shorts contributing 26.2K views and the channel gaining 655 subscribers.

Source notes: YouTube Studio native analytics screenshots plus user-supplied Shorts titles, views, and direct links; user confirmed all top content is Organic.

LinkedIn

Sep 2026 · Sep 1–28

Organic

Impressions

47,661

Members reached

14,737

Social engagements

1,538

Total followers

10,133

↑ 25% vs prior 28 days

Profile viewers

1,697

Discovery

  • In network discovery64%
  • Out of network discovery36%

Engagement Breakdown

  • Reactions1,405
  • Comments46
  • Reposts17
  • Saves58
  • Sends on LinkedIn12

Post-level Analytics

  • Top-post post-level analytics for "هل ترى علامات رضى الله عنك؟"9,647 impressions; 6,591 members reached; 42% in network; 58% out of network; 3,407 video views; 18h 29m watch time; 19s average watch time; 307 social engagements; 259 reactions; 6 comments; 23 reposts; 16 saves; 3 sends; 42 profile viewers; 20 followers gained

Audience

Seniority:

Senior 33%

Industry:

Pharmaceutical Manufacturing 20%

Company size:

1,001–5,000 employees 14%

Locations:

Cairo 10%

Job title:

Sales Manager 3%

Company:

Pharco Corporation 2%

Profile-viewer companies:

Pharco Corporation 21%; EVA pharma 12%; Sanofi 6.6%; Pharco Pharmaceuticals 6.6%; GSK 4.8%

Top Content (September 2026)

Paid AdsNone — user confirmed all top content in this report is Organic.
Organic
Simple takeaway: LinkedIn generated 47,661 impressions and 1,538 social engagements, reaching 14,737 members, with Senior professionals representing 33% of the visible audience breakdown.

Source notes: LinkedIn native analytics screenshots plus user-supplied direct links; the first top post shows 288 engagements in Top Performing Posts and 307 social engagements in post-level analytics, and the second post shows 6,482 impressions in the LinkedIn dashboard while the user typed 6,400, so each source value is preserved separately.